Brand and Co. are excited to share a refreshed identity of Fashion Spree, now Sydney Outlet Village, that is grounded in Elevated Design and inspired by the Joy of Discovery. As the centre expands into new outdoor spaces, the commitment to the existing precinct remains just as strong. The rebrand marks a unified step forward enhancing both internal and external environments to deliver a seamless, elevated experience for all.

Our new identity draws inspiration from European heritage and village architecture echoing the colonnades, craftsmanship, and timeless character of the precinct. More than a logo, this mark acts as a unifying symbol — one that conveys confidence, sophistication, and joy. It transforms perceptions of outlet shopping, positioning Sydney Outlet Village as aspirational, welcoming, and fashion-forward.