How Lifestyle Brands Are Redefining The World
of Branded Living

Branded Residences Forum Asia

Brand & Co had the privilege of taking centre stage at the Branded Residences Forum Asia, moderating a thought-provoking panel on how lifestyle brands are redefining the world of branded living. Once the exclusive territory of hotel groups, the category is rapidly evolving—driven by the influence of fashion, automotive, wellness and private club brands that are setting new benchmarks in luxury residential experiences.

Our Managing Director led an insightful discussion with industry leaders Gianfranco Bianchi (The One Atelier), Ingo Ronald Schweder (GOCO Hospitality) and Shafi Syed (Equinox Hotels). Together, they explored how iconic brands such as Armani, Porsche and Equinox are shaping residences that go beyond exceptional design and strong brand identity to deliver immersive lifestyle experiences where community, wellbeing and cultural relevance lie at the very heart of the home.

As Brand & Co continues to work at the forefront of luxury real estate and hospitality branding, it was an honour to help spotlight the innovative ways these global brands are transforming expectations—and to be part of a conversation that’s only just beginning.

A special thanks to Bill Barnett for the invitation to moderate this session, and to all who joined us for such a dynamic exchange of ideas. The future of branded living is here—and it’s more inspiring than ever.